(25/03) ‘Don’t lose your head’, not ‘Dead before death’

I have come to the conclusion of targeting a younger audience as I don't want my outcome to emulate the empathetic narrative that I have seen done many times in my research. I'd like for it to have a call to action, for younger people to be aware of what they can do now in their everyday lives in order to prevent them from having Alzheimers in older age. Because there are changes you can actively make that lessen your chances of getting Alzheimer's. For one a large portion of the population believe the disease to be entirely genetic and thus something you can do nothing about. It is something we all greatly fear and so providing these changes you can make and effectively better yourself with, would be a reassurance. As Alzheimer's is unfortunately a disease once started is hard to stop the progression of, so by getting to a younger audience you can stop the numbers from drastically increasing year after year.

I'm also planning on focusing in on the dementia aspect of Alzheimer’s to make the concept communicated more concentrated as a result. A clear point to get across visually that will then make the viewer pay attention to the facts.

I've chosen the change of wording in order to better communicate my intentions with what i want this project to accomplish, rather then to scare someone into action, show a way out.